SPORTSWA NEWS

  'WATHING', a new concept relationship-based SNS that the MZ generation is hooked on, is drawing attention. “The moment you say ‘WA~’, the relationship is recorded” "Aren't you too tired of social media these days?" Amidst the MZ generation, who are exhausted by ostentation, advertising, and algorithmic competition, a new social platform centered on "sharing daily life with truly close people" is gaining attention. This is the WATHING app . WATHING is a new concept relational SNS that combines “WA (a ‘wow’ moment)” and “THING (everyday stories).” Users naturally connect with friends, clubs, schools, and local communities through short-form videos and photos. Recently, South Korea's MZ generation has shown a trend of preferring platforms based on real relationships and interests over social media centered on simple followers. In particular, analysis suggests that consumption centered on short videos and the growth of local and interest-based communi...

  In** is tiring, and on Tic**, only strangers show up. With such phrases becoming increasingly common among the MZ generation recently, a new concept SNS app called WATHING, which connects people based on real friends and close acquaintances , is rapidly gaining popularity through word of mouth. WATHING is a relational short-form social media platform that combines “WA (a ‘wow’ moment)” and “THING (everyday stories).” Its key feature is the ability to quickly view friends’ daily lives, neighborhood stories, college life, sports gatherings, and community news in 15-second short-forms.   In particular, the key point that the MZ generation responds to the most is: Stories of people around me “Real Friend Feed” Short and addictive videos Location-based real-time communication This is the analysis. In fact, the global social media market is also rapidly being reorganized around short videos. Short-form content has already established itself as a representative consumption culture...